Course 2: Content Management

In this course you will learn:

  • Briefing Book
    • Outline construction – core team, sub team review
    • Content inclusion, not just a “data dump”
    • Focus on major issues and address them head-on
    • Key message must resonate throughout
    • Must align with oral presentation
  • Presentation Slides
    • Core presentation ‘shell’ construction – determining presentationflow/storyline
    • Content inclusion – determining what should be presented vs.what should only be in briefing book vs. what should be back-up
    • Key message must resonate throughout
    • Making presentations visually impactful
    • Providing sufficient detail without overwhelming the listener